The people who should be posting are the ones with no time to.

Aditya Bhatt
Founder, AI Creator AddaAditya builds AI systems for a living and teaches people how to use them. He read statistics at Delhi University, has spoken at IIT Patna and Delhi University, finished top five at a Google AI hackathon and judged a national one. The things he builds in his own time get used: a study platform of his is at 1,400+ students. AI Creator Adda came out of the same habit — build the thing you need yourself, then find out how many other people needed it too.
Aditya elsewhereFor a long time I kept asking what to build next. I asked it the way you are supposed to — markets, gaps, what nobody has done yet — and nothing came of it. The answer only turned up when I stopped asking on everybody’s behalf and built the one thing I could not do without myself.
Here is what I could not do without. I knew things worth saying. I could explain them well — I have taught rooms of two hundred people and they followed. What I did not have was six hours. Making one good video is a second job: writing it, filming it, cutting it, captioning it, posting it. So the video never got made. Not because I had nothing to say, but because saying it cost more than I had.
That is the whole idea. Knowing your subject was never the hard part. Making the video was.
So the person I built this for is a specific person. Someone very busy. Someone who knows one subject deeply — the kind of deep you only get from years inside it. Someone who explains it brilliantly the moment you get them talking. And someone who posts nothing, because the distance between knowing a thing and putting it on a screen is measured in hours they do not have. Give that person a way through and you do not get more content. You get the content that was missing.
So what I actually built is not an agency in the old sense. It is an AI video editor — a system that does the making. The writing, the assembling, the captions, the sound, the presenter: the parts that used to cost six hours and are the same six hours every time. What matters to you is what falls out of it: a finished video in days, at a price per reel that an agency doing this by hand could not print.
I built it for myself first, and I am still our first client. My own account runs on it. What happened to my numbers is on the creators page, unedited, with the flat months before it left in.
Take the making away and the only thing left is the part that was ever scarce: what you choose to say, and the way you would say it. That stays yours. Everything standing in front of it is ours.
Build a thing for yourself and you find out quickly whether it works. This one does.
Aditya Bhatt — Founder, AI Creator Adda

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